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The other day, I was working on refining a PPC campaign and I stumbled onto something so simple, I can’t believe I missed it. I put together a Keyword list of about 1,500 keywords, broke them into groups based on similarity, then started running my ads. From there, I started narrowing them down until I finally came up with a handful of keywords that were converting.

Once I had this handful of keywords, I decided to run them through Keyword Elite to see if there were any other keywords I hadn’t tested, but might be worth adding to the mix. Then, right there in front of me was something I couldn’t believe. It was a keyword so simple, I should have thought of it initially.

Let’s say I was searching for an ebook about Internet Marketing. I would go to Google and type in Internet Marketing. Makes sense to me. Here is the part that was an epiphany. Not everyone thinks like you do. Sometimes, they think of things opposite of you. For instance, what about something who is researching Marketing. What kind of Marketing do they want to know about? After all, there are tons of different ways to describe Marketing. So, they want info on Marketing Internet.

Right there in front of me was the exact same keywords in a different order and a lot of people look things up with the description word after the primary keyword and I failed to use this to my advantage. You see, to me, Internet describes Marketing and Internet should come first, but to a lot of other people, they think of Marketing, then associate it with the Internet. Now, if I am creating 2 or more keyword lists, I spend a few extra minutes putting together exact and phrase keywords with the description after the main keyword and with the description before the main keyword.

Who knows, I might just find that golden keyword that my customers are looking for, yet the marketers aren’t.