Are You Marketing To Both Sides of the Coin?
Tuesday, April 24th, 2007The other day, I was working on refining a PPC campaign and I stumbled onto something so simple, I can’t believe I missed it. I put together a Keyword list of about 1,500 keywords, broke them into groups based on similarity, then started running my ads. From there, I started narrowing them down until I finally came up with a handful of keywords that were converting.
Once I had this handful of keywords, I decided to run them through Keyword Elite to see if there were any other keywords I hadn’t tested, but might be worth adding to the mix. Then, right there in front of me was something I couldn’t believe. It was a keyword so simple, I should have thought of it initially.